December 16, 2009 – 4:38 pm
This photo says everything that needs to be said about Sony and their ongoing handling of PS3 marketing. A guy in a suit, looking bored and unprepared staring down at a script that describes what it is to be “really exciting”.

Do notice that he says that the motion controller LAUNCH is going to be exciting. Not the controller itself or it’s games. That’s probably accurate given Sony’s launch history: because it’s not the quality of the products that brings in the cash, it’s the hype machine that beats into people’s heads that the product is a have-to-have that brings in the cash. Right? RIGHT?!?! /rant off
Sony’s John Koller:
“[They] are going to be the areas that will really define success, because they’re areas that quite honestly, I think Project Natal and the Wii are going to have trouble matching, from a differentiation standpoint. We look at motion control as being that much more than what exists on the market. The Holy Grail of gaming is placing you as a consumer into the game physically. When we provide further details, people will see exactly where we’re going, not only from a technological standpoint on the hardware, but also where the gameplay is transitioning. It’s going to be a really exciting launch.”
source @ PushSquare.com
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