April 28, 2009 – 12:06 pm
They’re always confident aren’t they? Like when PS3’s were locking up “on purpose”, or when the PS3 wasn’t going to have motion sensitive controllers, or when there were NO PS3’s on shelves anywhere in America within the first 6 months of release. Good track record, I’d say
Senior vice president of marketing Peter Dille:
“We’ve talked about this next year being the most aggressive marketing year in PlayStation’s history. It clearly falls into the ‘we can’t comment on rumour and speculation,’ but we’re confident in our plan, and we’ll just leave it at that.”
“We’re not going to make a price move for PS3; we’re not going to be packing five free games into a promotional strategy.”
Yeah, that pack in games strategy NEVER works. I mean LOOK at those NES, SNES, Sega Genesis, and/or Wii sales numbers. Pathetic right? pshhht!
In a follow-up question, Dille hinted at the possibility of a cut later this year, saying, “Well, what I’ve said is that it’s not going to drop in price today.”
Though Sony’s plans for 2009 have not yet been revealed to the press, many third party publishers and retailers were given details at February’s invite-only Destination PlayStation event.
Wow, they’re actually talking directly to their 3rd party guys instead of ridiculing them in the public media? Nice! This is a rarity with Sony here -
“I think it might be fair to say that some people came into Destination PlayStation curious about what our plans were,” said Dille. “I think they all left really fired up about the year ahead because, once they understood what our plans were, we didn’t hear any of that grousing that you’re talking about - certainly not from the folks that attended.”
He “thinks” a lot.
“I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don’t know; maybe sometimes guys in your business think that it’s spin. If it were spin, you wouldn’t have PS1 and PS2 doing it; we’re the only company that’s ever done it.”
I could repeatedly TALK ABOUT going to shine my shoes with pig dung every other day for 10 years, then do it, then say that I was the only one who had ever done it, but the question is: Is it worth the trouble and re-re-re-re-reiteration to a public who doesn’t care? We just want you to deliver to us what WE want Sony. We, your customers, your lifestream (see what I did there?), your product’s consumers just want you to stfu and give us stuff that’s worthwhile. Your neverending empty promises and pathetic hype for products that don’t deliver aren’t keeping you in business: your parent company’s subsidiaries do that.
/rant off. Danke por jour readings of it. =P
Source @ gamesindustry.biz
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